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open to roles · 2026

sharice wells.

Growth Marketing Engineer

I run the experiments. I also build the tools that run them.

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portrait of Sharice Wells

I design and run the experiments behind $1.2M+ in monthly revenue at The Motley Fool — A/B tests on headlines, placements, and user pathways across 1,200+ monthly digital experiences. In the last two years I've built an AI automation stack alongside it: headline generators, data classification pipelines, fuzzy matching tools, browser automations, cloud-hosted scrapers. OpenAI API, Apps Script, Zapier, Airtable, Playwright — whatever gets the job done. Looking for a role where building is the job, not a side project I squeeze in after hours.

I ship fast.I build for real use.I treat AI as a co-worker.
selected work
01

AI headline optimization engine

Built an autonomous daily workflow that generates GPT-scored headline variants from market data, deduplicates, archives, and delivers to Slack — plus an analytics system that quantified value across 9,000+ headlines.

  • Apps Script + OpenAI API end-to-end pipeline
  • GPT rewrites underperforming headlines and explains reasoning
  • Predicted CTR lift metrics for testing potential improvements
+5% CTR · +20% content velocity · $4M+ attributable value
02

Landing Page Conversion Auditor

A live tool that screenshots any landing page, runs it through GPT-4o-mini Vision to detect CTAs, forms, headlines, and images, then scores it against a 7-rule CRO rubric and returns an A–F audit.

  • ScreenshotOne + GPT-4o-mini structured-output pipeline
  • 7-rule CRO scoring engine ported from Python to TypeScript
  • Embedded as a live demo on /lab — paste a URL, see the score
live · paste any URL on /lab
03

AEO + GEO strategy

Writing up the playbook for getting cited in Perplexity, ChatGPT, and Claude — where Answer Engine Optimization and Generative Engine Optimization actually diverge from SEO, and how content teams should adapt their workflows for AI-first discovery.

case in progress · coming soon
résumé
  • 2021 — presentGrowth Marketing Manager — The Motley FoolOwn growth performance and conversion strategy across 1,200+ monthly digital experiences driving $1.2M+ in monthly revenue at peak.
  • 2022 — 2026Freelance Editorial ConsultantAutomation workflows, editorial infrastructure, and conversion-focused content for B2B clients.
  • 2021Finance Partner, FP&A Specialty Pharma — GSKDirected financial planning for a $315M annual marketing budget supporting 16 teams.

educationM.S. & B.S. Accounting, NC State University · NYU SPS Copyediting & Proofreading

certificationsGoogle Digital Marketing & E-Commerce, Vanderbilt Prompt Engineering, HubSpot Content Marketing, Coursera AI-Powered Data Analysis

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