sharice wells.
I run the experiments. I also build the tools that run them.
Growth marketing engineer and builder with a track record of shipping production-grade AI workflows that move revenue metrics. Proven across funnel experimentation, SEO optimization, and marketing automation — driving $10M+ revenue impact while managing 60-person teams and scaling output 47% in six months. Fluent in both the build and the business case.
AI headline optimization engine
Built an autonomous daily workflow that generates GPT-scored headline variants from market data, deduplicates, archives, and delivers to Slack — plus an analytics system that quantified value across 9,000+ headlines.
- Apps Script + OpenAI API end-to-end pipeline
- GPT rewrites underperforming headlines and explains reasoning
- Predicted CTR lift metrics for testing potential improvements
Landing Page Conversion Auditor
A live tool that screenshots any landing page, runs it through GPT-4o-mini Vision to detect CTAs, forms, headlines, and images, then scores it against a 7-rule CRO rubric and returns an A–F audit.
- ScreenshotOne + GPT-4o-mini structured-output pipeline
- 7-rule CRO scoring engine ported from Python to TypeScript
- Embedded as a live demo on /lab — paste a URL, see the score
AEO + GEO strategy
Writing up the playbook for getting cited in Perplexity, ChatGPT, and Claude — where Answer Engine Optimization and Generative Engine Optimization actually diverge from SEO, and how content teams should adapt their workflows for AI-first discovery.
Central AI automation infrastructure — internal program
newBuilt the org's central AI infrastructure across Content, SEO, and Marketing Ops: a live Airtable tracker of 15+ active tools and a Confluence hub covering governance, documentation standards, DIY build guides, and prompting best practices.
- 1:1 workflow discovery sessions to identify, prioritize, and build AI solutions across three teams
- Scoped builds using Claude (Anthropic API, Claude Projects), n8n, Zapier, Airtable, Apps Script, Python
- AI governance: voice/tone guidelines, output evaluation frameworks, credential security protocols
- May 2026 — presentGrowth Marketing Engineer — The Motley FoolLead AI automation strategy and central infrastructure across Content, SEO, and Marketing Ops; own the org's AI tool tracker, Confluence governance hub, and internal consulting program.
- 2024 — May 2026Growth Marketing Manager — The Motley FoolOwned growth performance and conversion strategy across 1,200+ monthly digital experiences driving $1.2M+ in monthly revenue at peak; managed 60 contractors and built 10+ production AI workflows.
- 2022 — 2024Manager, Content Marketing — The Motley FoolLed conversion-focused optimization and A/B testing across organic experiences, contributing to $10M+ in revenue impact in under a year; built internal apps and automation that reduced campaign setup time 50%.
- Aug 2021 — 2022Content Strategist — The Motley FoolOptimized content for SEO and organic growth using keyword research and GA4/Ahrefs analysis — the analytical foundation that later evolved into the marketing ops and AI automation work.
- Nov 2022 — Jan 2026Freelance Editorial ConsultantAutomation workflows, editorial infrastructure, and conversion-focused content for B2B clients.
- Jan 2021 — Aug 2021Finance Partner, FP&A Specialty Pharma — GSKDirected financial planning for a $315M annual marketing budget supporting 16 teams.
educationM.S. & B.S. Accounting, NC State University · NYU SPS Copyediting & Proofreading
certificationsGoogle Digital Marketing & E-Commerce, Vanderbilt Prompt Engineering, HubSpot Content Marketing, Coursera AI-Powered Data Analysis, AWS AI Practitioner (in process)
have a role in mind?
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